First Music

I’ve been casually working through the DailyLogoChallenge this year, and one of the prompts was a record label. I wanted to try something with a lot of color and patterns that was still polished and didn’t overwhelm the audience. The aesthetic is “indie folk music” and very much inspired by all the guys at my local summer street fairs who have their acoustic guitar and a big wooden drum, with the occasional pan flute. I wanted to translate that into a brand that has a lot going on, but maintains that “meditation music” feel. It’s not my personal taste, but it was a cool challenge to meet the needs of that kind of persona.