A Modern, Personal Mental Health Experience
The start for the branding here was an aesthetic that conveys personalization and craft. A boutique treatment for your mental health that adapts to your needs.
The logo font is a modified script to give the impression of practiced calligraphy, while the artful flower flourishes promise opportunities for growth and development, and ultimately rising out of the dirt to become something full and beautiful.
The target client is young women, maybe starting in a career or beginning a family, who want growth and balance in their changing life. People who need a little extra guidance to live their best life. The wording, colors, and overall look are a lot like you’d expect from a yoga studio, and that’s the group we’re looking for; young and looking to feel stronger and more centered in their own bodies.
Need
Branding for a boutique psychiatrist experience catering to women facing large life developments.
Solution
A logo with a polished, handmade aesthetic, and clean, modern promotional materials.
Colors
Logo
Stationary
Marketing
Signage
