Charity Marketing Materials
I was contacted by a member of the CCAC about an event she was organizing to benefit local animal shelters. The idea was to bring your pets to get photos with Santa for a few dollars. She sent me a photo of her cat and dog, I did the illustration and put together some posters and postcards to spread the word.
I especially wanted to make the pit bull look as friendly as possible to combat the harmful generalizations made about the breed (a large number of the shelter dogs are pit bulls, and it was important for the marketing materials to make them look as adoptable as possible). Everything else is really straightforward in terms of traditional Christmas cards.
Need
Marketing materials for a holiday charity event.
Solution
Posters and direct mailers that explain the event, give a friendly vision of what to expect, and elevate the image of a stigmatized dog breed.
Colors
Illustration
Marketing
