Styliv

Styliv as a brand is all about the authenticity of youth. It’s unconcerned with fitting in or creating an image, but rather indulging in a personal sense of style and being. Of course there are specific clothes for specific occasions, but that doesn’t mean making yourself something you aren’t. Your style is born from the way you live, and no matter the where or when, it’s always you.

The branding starts with the color scheme here. We have a lime-aqua as the primary accent which communicates energy and youth. On the website, it’s used for buttons (because it really grabs attention) and decorative flourishes that break the grid of the rest of the design, and the only color used for organic shapes. Meanwhile the primary brand color is a midnight blue, conveying trustworthiness and elegance. It balances the green accent to say, “you’re a young Adult” and compliment the out-of-the-box with a promise that you’re going to look good without feeling like you’re in a costume.