The New San Diego Cafe

From the name to the product, this brand is all about knowing exactly what you’re getting. The logo is bold and graphic; this is the new way to get coffee. Bright, modern colors speak to a commitment to ethical, sustainable products that help preserve the environment into the future. The packaging says where the coffee is from, the conditions in which it was grown, and what it tastes like; no additives or sales pitches, just the coffee you know you want. This is a brand with nothing to hide, that wants you to know its business practices are as transparent as its coffee is dark.